Verel makes its debut at Cosmoprof Worldwide Bologna 2026

For over fifty years, Cosmoprof Worldwide Bologna has been the benchmark event for companies and professionals across all sectors of the cosmetics industry. Synonymous with innovation and excellence, it is the platform where business is maximized, international networks are expanded, and market trends are discovered firsthand. For Verel, an Italian contract manufacturer of skincare, haircare, and oral care products, its debut at the fair marks a specific moment: the presentation to the international B2B market of a model that combines scientific research, proprietary natural active ingredients, and certified industrial capability. Brand owners, product managers, R&D, and private label managers are invited to Pavilion 20, Stand B36.

From the Food Valley to next-gen beauty

Verel has been operating in B2B cosmetics since 1982, based in Lesignano de' Bagni, in the heart of Parma's Food Valley. From Food Valley science to next-gen beauty: this phrase encapsulates a positioning that goes beyond traditional contract manufacturing.

Contract manufacturing, which is the production of cosmetics for brands and retailers, is often perceived as purely industrial capability. Verel interprets it as a development platform: advanced formulation research, internally developed functional active ingredients, and market intelligence that anticipates end-consumer trends before they become briefs. This approach addresses a concrete need for B2B decision-makers: truly differentiated products, not just re-labeled standard formulas.

What Verel is showcasing at the fair

The Bologna stand showcases the three pillars that define its offering:

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• Proprietary natural active ingredients. BERGALUXE (from bergamot leaves), SAFFROSENSE (from saffron flower), and NASTUREL (from watercress), all COSMOS Approved and China Approved, tested in vitro and in vivo in collaboration with the University of Parma. In vivo, BERGALUXE has demonstrated a 3-fold improvement in skin firmness compared to placebo; SAFFROSENSE showed a 15.5% reduction in wrinkle depth compared to placebo. These are data that a brand can communicate to the end consumer with full scientific credibility.

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• Hybrid oral-skincare systems. The Hybrid Collection brings typical skincare ingredients into oral hygiene, with dedicated proprietary active ingredients such as MELISHIELD OC and BERGALUXE OC. One system, across skin and oral surfaces: a way to overcome the separation between product categories.

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• Advanced formulations and flexible service model. From formula development to packaged finished product (full service), down to bulk supply or active ingredients as standalone components. The model adapts to the client's project, with MOQs starting from 5,000 units as a negotiable starting point for NPD projects in the scaling phase.

A new standard in B2B cosmetics

A new standard in B2B cosmetics. The robustness of the Verel model is built upon certifications verified by third-party bodies: COSMOS Organic and COSMOS Natural (ICEA), ISO 9001:2015 and GMP ISO 22716 (DNV), EcoVadis Silver with a global 93rd percentile ranking. Supporting this are a 7,000 sqm facility in Lesignano de' Bagni and a new 500 sqm R&D hub operational from September 2026.

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This is the concrete translation of a principle that guides every phase of Verel's work: Quality isn't a claim, it's a method. For a brand or retailer evaluating a contract manufacturing partner, this means a traceable supply chain, documented processes, and differentiation built on the ingredient, not just the label.

Book a meeting at Cosmoprof 2026

Cosmoprof is an opportunity to see our proprietary active ingredients, touch samples, and discuss a specific project with the Verel technical and commercial team. Anyone developing a new skincare, haircare, or oral care line, or looking for a third-party partner for their private label, can book a meeting at our stand.

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Hall 20, Stand B36. To schedule an appointment: info@verel.it

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#WhereScienceShapesBeauty #Cosmoprof2026 #MadeInItaly

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