TRADESHOW - Verel attended Beauty To Business and presented the Collections "Floral Escape" and "Face Care Set"

Highlights:

• Verel presents two comsmetic collections: Floral Escape and Face Care Set
• Italian cosmetics backed by over 40 years of expertise in formulation
• Proprietary botanical extracts developed internally with advanced technologies
• Skincare, haircare and oral hygiene products with innovative textures
• Fragrances inspired by haute perfumery for a daily luxury experience
• Partnership with the University of Parma for scientific research
• Made in Italy production in Parma with 500 m² R&D facility

Intro

When daily care becomes a moment of pleasure, we are no longer simply applying products, we are living a real experience.

This is the philosophy behind the new Verel collections, presented at Beauty To Business in Bergamo on 12 and 13 November 2025. Two lines that redefine what it means to take care of yourself: Floral Escape and Face Care Set combine the precision of Italian cosmetic science with the sensory beauty that makes every gesture a small ritual of well-being.

Floral Escape: When Nature Meets Technology

The Floral Escape collection brings the refinement of fine perfumery into your daily routine. These are not just effective formulas, but moments that involve all the senses.

Gel Toothpastes: Four Fragrances, One Revolution

Bergamot, Honeysuckle, Jasmine and Lotus. Four scents that transform oral hygiene into a gesture of pleasure. Each toothpaste combines:

• Innovative gel texture that is evenly distributed
• Xylitol for oral health and tooth decay prevention
• Proprietary botanical extracts developed in Verel laboratories
• Medium-abrasive natural whitening micropowders
• Natural pigments for a complete visual and olfactory experience

Jasmine Haircare Duo: Hair Strength Comes from Nature

The Jasmine shampoo and conditioner are formulated with a special ingredient: the proprietary Italian nasturtium flower extract. This plant, processed internally, helps to counteract the mechanisms of hair loss, supporting the well-being of the scalp.

The shampoo uses natural surfactants balanced with cationic conditioning agents for gentle yet deep cleansing. The conditioner is a cationic emulsion enriched with herbal ingredients that offers softness and a visible restructuring effect.

Jasmine Body Soufflé: Velvet on the Skin

Imagine a body cream with the lightness of a mousse and the richness of a luxury treatment. The Body Soufflé envelops the skin with notes of jasmine and juniper, leaving a feeling of softness that lasts. The souffle texture absorbs quickly without weighing it down, perfect for those looking for immediate comfort and persistent fragrance.

Face Care Set: Biomimetic Technology for Facial Skin

The Face Care Set collection represents the evolution of skincare. Three products that work in synergy, based on technologies that mimic and support the skin's natural processes.

Biomimic Lightening Serum: The Serum that Imitates the Skin

This next-generation serum replicates the skin's natural lamellar structure. What does it mean to you? That the active ingredients are released in a controlled and homogeneous way, penetrating where they are really needed.

The texture is light and silky, absorbs quickly and leaves the skin luminous, hydrated and ready for subsequent treatments. It's the perfect first step after cleansing.

Ceramide Gel Cleanser: Three Products in One

A cleanser that redefines the rules. Thanks to its innovative dual-phase structure, the Ceramide Gel Cleanser works as:

• Oily makeup remover also effective on waterproof makeup
• Gentle cleansing milk for daily cleaning
• Soothing mask that can be left on

The ceramides in the formula restore and protect the skin barrier, essential for keeping the skin healthy and resistant to external stress.

Phyto PDRN Sorbet: Luxury Hydration

A translucent emulgel with a sorbet-like texture that melts on the skin during massage. The technology is advanced: it uses acrylate polymer networks instead of traditional emulsifiers, for optimal penetration.

Phyto PDRN supports cell renewal and skin vitality, while proprietary bergamot extract offers antioxidant protection. The rich texture invites prolonged massages, transforming the application into a moment of care and relaxation.

The Science Behind Beauty: 40 Years of Italian Expertise

What sets Verel apart in the cosmetics scene? The ability to control the entire supply chain, from the plant to the finished product.

Headquartered in Parma, Verel produces its proprietary botanical extracts internally in a 500 m² R&D facility. This means truly unique formulas, not replicable, developed with cutting-edge technologies.

The company collaborates with the Department of Food and Pharmaceutical Sciences of the University of Parma, ensuring scientific rigor and access to advanced research laboratories. Since 2025, the acquisition by The Synergetic Group has brought new skills to the food ingredients sector, creating a creative convergence that is already generating new lines of active ingredients.

The investments speak for themselves: 11,000 square meters of land acquired to support future expansion, in addition to the current 7,000. Verel currently produces for the main European and Middle Eastern brands, covering every texture: emulsions, gels, oleolites, tensiolites.

FAQ

What makes Verel botanical extracts unique?

Verel produces its botanical extracts internally in a 500 m² R&D facility in Parma. This means that ingredients such as Italian nasturtium or bergamot are proprietary, developed with advanced technologies and are not replicable. The complete control of the supply chain guarantees quality, traceability and truly unique formulas.

Are Floral Escape toothpastes as effective as traditional toothpastes?

Yes. In addition to the innovative gel texture and fragrances inspired by high perfumery, they contain xylitol (clinically proven to promote oral health and prevent tooth decay) and natural whitening micropowders. They combine scientific efficacy with a superior sensory experience.

How does the biomimetic technology in the Biomimic Lightening Serum work?

The serum replicates the natural lamellar structure of the skin, allowing a controlled and homogeneous release of the active ingredients. This increases the penetration and effectiveness of the ingredients, maximizing results. In practice, the skin “recognizes” the structure of the product as familiar and absorbs it better.

Can the Ceramide Gel Cleanser really replace three products?

Yes, thanks to its innovative dual-phase structure. It works as an effective oily makeup remover, mild cleansing milk, and soothing mask. You can use it for daily cleaning or leave it on as a treatment. The ceramides in the formula protect the skin barrier during cleansing.

Where are Verel cosmetics produced?

All products are Made in Italy, developed and produced in the Parma plants with cutting-edge technologies. Verel has more than 40 years of experience in cosmetics for third parties and produces for the main European and Middle Eastern brands.