Features

Toothpaste Venice transforms everyday brushing into a ritual of calm and beauty. Inspired by the dreamlike atmosphere of the Biennale’s Gardens and the Venetian canals, its fragrance composition opens with delicate lotus flower, flows into a body of mild watery mint with green accents, and lingers with an aquatic freshness that recalls the city’s timeless allure. More than a toothpaste, it is a sensorial escape that elevates oral care to a moment of indulgence.

Science

This innovative translucent paste–gel features buildable abrasivity and a high naturality index. With medium–low abrasivity, it ensures gentle yet effective cleaning, protecting enamel and soothing gums. Enriched with xylitol and a proprietary Italian Mallow extract, it combats bacterial proliferation while calming gum sensitivity. Its slightly violet shade is not only evocative of lotus petals but also actively offsets enamel yellowing, enhancing brightness for a naturally radiant smile.

Key Differentiators

• Fusion of haute perfumery with oral care: Venice captured in a fragrance.
• Proprietary Italian Mallow extract for soothing and protective action.
• Innovative gel–paste texture with adjustable abrasivity.
• Violet colour with active optical correction to counteract yellowing.
• High naturality formula: no SLES, clean and modern profile.

Active Ingredients

• Mallow Proprietary Extract – soothes gums, reduces sensitivity.
• Xylitol – supports oral cavity health and helps prevent caries.
• Violet Colour Correction Pigments – brighten teeth by offsetting yellow tones.

Aroma Profile

• Head: Lotus Flower
• Heart: Watery Mint
• Base: Green Accents

More info

Request your sample at info@verel.it.