Features

Toothpaste Rose brings a touch of romance to oral care, reinterpreting the elegance of Middle Eastern gardens. Its fragrance blooms with delicate rose at the head, unfolding into a refreshing soul of mild mint. Romantic yet unexpectedly invigorating, it transforms the daily routine into a sensorial escape that blends tradition, beauty, and modern science. The warm pearlescent rose color reinforces its unique identity, delivering both visual luxury and sensorial pleasure.

Science

This innovative gel–paste combines medium abrasivity with a high naturality index, ensuring effective cleaning while protecting enamel and soothing gums. Enriched with xylitol, proprietary Lemon Balm extract, and Rosehip oil, it provides antibacterial action, supports oral health, and delivers nourishing benefits. Its distinctive pearlescent rose texture enhances the sensory experience, making each use a ritual of refinement.

Key Differentiators

• Fusion of haute perfumery and oral care, inspired by Middle Eastern gardens
• Proprietary Lemon Balm extract for antibacterial protection
• Rosehip oil for natural nourishment and oral comfort
• Pearlescent rose color for a premium visual identity
• High naturality formula

Active Ingredients

• Lemon Balm Proprietary Extract – antibacterial activity, supports oral cavity health.
• Rosehip Oil – rich in natural nutrients, enhances soothing and protective action.
• Xylitol – promotes enamel protection, helps prevent caries.

Aroma Profile

• Head: Rose
• Base: Mild Mint