Features

Brushing your teeth no longer has to be a sterile chore. The toothpaste Milan transforms the daily routine into a ritual of pleasure and refinement. Part of the Italian Escape Collection, it pays tribute to the elegance of Brera’s Gardens with a fragrance composition that mirrors the city’s sophistication: intoxicating jasmine at the top, vibrant juniper at the heart, and a refreshing mint base.

Science

Toothpaste Milan is formulated with an innovative paste–gel texture that offers buildable abrasivity and a high naturality index. Its balanced medium abrasivity ensures effective cleaning while respecting enamel and gums. Free from SLES, enriched with xylitol, and powered by a proprietary White Mulberry extract, it actively counteracts bacterial proliferation, supports oral cavity health, and naturally protects dental enamel. Intensively white micro-sparkling powders instantly brighten the smile for a visible luminous effect.

Key Differentiators

• Fusion of haute perfumery with oral care: a first in its category.
• Proprietary White Mulberry extract for antibacterial action and enamel protection.
• Innovative gel–paste texture with adjustable abrasivity.
• High naturality formula: no SLES, clean and modern profile.
• Premium sensorial positioning: fragrance-driven, not flavor-driven.

Active Ingredients

• White Mulberry Proprietary Extract – counters bacterial proliferation, protects enamel.
• Xylitol – supports oral cavity health and helps prevent caries.
• Micro-sparkling Whitening Powders – provide immediate luminosity and polishing effect.

Aroma Profile

• Head: Jasmine
• Heart: Juniper
• Base: Mint

More info

Discover how Verel is redefining oral care with sensorial science. Request your sample at info@verel.it.