Features

Toothpaste Florence is a tribute to the golden blossoms and lush greenery of the Boboli Gardens. Its fragrance opens with the enchanting sweetness of honeysuckle, unfolds into the delicate freshness of lemon balm, and settles on a base of mild mint. This captivating blend evokes the elegance of Tuscany and transforms daily oral care into a sensorial journey at the heart of Florence.

Science

With its translucent golden-yellow gel texture, Toothpaste Florence combines buildable abrasivity and a high naturality index. Medium abrasivity ensures effective cleaning while respecting enamel and gums. Enriched with xylitol and a proprietary Lemon Balm extract, it delivers targeted antibacterial action against common oral cavity strains, protecting enamel and supporting overall oral health. Its natural golden shade mirrors the honeysuckle flower, reinforcing both efficacy and sensory identity.

Key Differentiators

• Haute perfumery meets oral care: Florence’s Boboli Gardens in a tube.
• Proprietary Lemon Balm extract with specific antibacterial efficacy.
• Golden-yellow gel color inspired by honeysuckle blossoms.
• Innovative gel–paste texture with adjustable abrasivity.
• High naturality formula: free from SLES.

Active Ingredients

• Lemon Balm Proprietary Extract – antibacterial action, supports enamel protection.
• Xylitol – promotes oral cavity health, helps prevent caries.
• Golden Natural Pigments – provide unique optical identity inspired by honeysuckle flowers.

Aroma Profile

• Head: Honeysuckle
• Heart: Lemon Balm
• Base: Mild Mint

More info

Discover how Verel is redefining oral care with sensorial science. Request your sample at info@verel.it.