Your full-service partner, from concept to market launch.
From concept to market: services built for success
We guide you through every stage: from brand strategy and R&D to packaging and regulatory compliance.
Brand ideation
The team identifies the ideal products for the brand and market, offering strategic marketing support to transform ideas into tangible cosmetics with expertise and an innovative approach.
Research & Development
Science applied to cosmetics: Verel develops innovative, effective, and safe formulas, anticipating trends with a forward-thinking, multidisciplinary approach.
Production
Verel uses the most advanced technologies on the market to ensure top quality at every stage of the process—from mixing to filling, labeling, and shipping.
Packaging & Design
Packaging is a key factor in a product’s success, both in terms of functionality and sensorial appeal. Verel constantly seeks cutting-edge packaging solutions that combine design, performance, and exclusivity.
Certifications & Compliance
Verel ensures high standards through rigorous quality controls. The regulatory team manages PIFs, CPNP notifications, and compliance checks on both products and labels to obtain the required certifications.
From concept to creation, every step matters.
We guide you through a streamlined and flexible process — aligning strategy, creativity, and science to bring your cosmetic ideas to life.
Brief
All essential information is gathered: objectives, values, key ingredients, target, and positioning. This serves as the foundation for a coherent and tailor-made project.
Market Analysis
The reference market, competitors, and emerging trends are analyzed to identify opportunities and differentiation strategies for more informed decision-making.
Brand Concept
The product identity is defined: personality, tone of voice, key message, and visual style. This is where the soul of the brand takes shape and its unique way of communicating is born.
Formulation
Verel’s scientists develop formulations ensuring efficacy, safety, and alignment with the brand’s vision. Ingredients are selected with scientific rigor.
Production
Production is launched according to high quality standards, monitoring each step of the process to ensure consistency, safety, and industrial efficiency.
Packaging
Packaging is designed and developed to be functional and aligned with the brand’s visual identity. It is the first touchpoint with the customer and must convey value and recognizability.
Create your skincare line with Verel and step ahead of the competition
